The ASPIAG Strategy

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Development of independent national organizations with local management in each case.

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Continual development of market shares in top positions of the particular market through expansion and multiplication of successful store formats and the development of shopping centres as a commercial segment.

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Formation of strategic alliances to obtain the best possible market penetration.

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Utilizing synergies of all kinds within the entire SPAR Austria group and implementation of efficient organizational structures.

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Consistent orientation to the needs of the regional customers in each country.

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Lasting partnerships of mutual benefit with regional, national and international suppliers.

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Active, employee-oriented company leadership in which continual training and individual achievement is valued.

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Top priority given to innovation in all aspects.

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High assortment expertise for full exploitation of the market potential.

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Awareness of corporate responsibility in economical, ecological and social concerns.

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