? International Marketing

International Marketing

Cult and celebrities

In the fields of promotion and marketing, SPAR relies on sensational price and cult campaigns. This is an area characterized by especially intense information exchange between the SPAR countries Northeast Italy, Slovenia, Hungary, the Czech Republic and Croatia. In view of the generally tense situation in Europe, SPAR realized that consumers were reacting increasingly to campaigns and price-aggressive promotion in all countries. The cool private label S-BUDGET proved to be the perfect response. The cool S-BUDGET advertising medium, the small purse called “Börserl”, was the star in all the national campaigns.

Creative online marketing is also included in the marketing strategy: SPAR Slovenia, for example, invited the users of www.spar.si to participate in a bag design contest: the result were more than 17,000 shopping bag designs - "customer-made". The best ones were printed as "real" shopping bags.

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Aspiag S Budget Cz
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International Campaign for SPAR PREMIUM

Campaigns are mostly performed on a multi-national scale, with the advertising media partially tailored to the individual country in question. Examples for international campaigns are the introduction of the private labels S-BUDGET, SPAR Vital, SPAR free from and SPAR PREMIUM. SPAR PREMIUM is available in the shelves of the SPAR and INTERSPAR markets in Austria, Slovenia, Croatia, Hungary, Czech Republic and Italy.
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Aspiag Premium H
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Aspiag Premium Hr
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