Cult and celebrities
In the fields of promotion and marketing, SPAR relies on sensational price and cult campaigns. This is an area characterized by especially intense information exchange between the SPAR countries Northeast Italy, Slovenia, Hungary, the Czech Republic and Croatia. In view of the generally tense situation in Europe, SPAR realized that consumers were reacting increasingly to campaigns and price-aggressive promotion in all countries. The cool private label S-BUDGET proved to be the perfect response. The cool S-BUDGET advertising medium, the small purse called “Börserl”, was the star in all the national campaigns.
Creative online marketing is also included in the marketing strategy: SPAR Slovenia, for example, invited the users of www.spar.si to participate in a bag design contest: the result were more than 17,000 shopping bag designs - "customer-made". The best ones were printed as "real" shopping bags.