International Marketing
Trendsetter
As a local supplier with a global perspective, SPAR offers a wide assortment of goods at the best price-performance ratio, constantly sharing the SPAR stories behind the brand. Our goal is to inspire customers every day with communication that highlights our core values and product innovations.
Transnational campaigns
The individual country organizations within the SPAR Austria Group regularly exchange ideas and resources for advertising campaigns and marketing activities. By tailoring communication strategies to local and national needs, successful campaigns are replicated, resulting in economies of scale and enhanced brand awareness.
Cult and celebrities
In the areas of promotion and marketing, SPAR focuses on eye-catching price and cult campaigns. This sector is characterized by particularly intense information exchange between the SPAR countries of Northern Italy, Slovenia, Hungary, and Croatia. Given the generally challenging situation in Europe, SPAR recognized that consumers were increasingly responding to campaigns and price-driven promotions across all countries. The trendy private label, S-BUDGET, emerged as the perfect response. The 'Börserl'—a small purse—became the star of all national campaigns, serving as the cool S-BUDGET advertising medium.
Local and International
Campaigns are mostly performed on a multi-national scale, with the communication solution partially to fully tailored to the individual country. Examples for international campaigns are the introduction of the private labels S-BUDGET, SPAR Vital, SPAR free from and SPAR PREMIUM. These product ranges are to be found on the shelves of SPAR, EUROSPAR and INTERSPAR markets in Austria, Slovenia, Croatia, Hungary and Northern Italy.
