The takeover of the General company in Tatabánya in 1990 led to SPAR Hungary entering the market. As early as 1991, it was possible to open the first SPAR Supermarket in Tatabánya. Takeovers and a consistent expansion policy shaped the history of SPAR Hungary. In 2002, SPAR took over 14 Billa stores, while in 2003 22 Kaiser’s supermarkets and, in 2008, another 177 Plus discount chain stores came under the umbrella of SPAR Hungary. And the independent retailers with their SPAR Market, SPAR Partner, SPAR Express and DESPAR forecourt stores made a big contribution to the expansion. There are around 520 SPAR stores throughout the country, and SPAR Hungary occupies a strong position in the Hungarian food retail market. The wide range of products, including foreign commodities, over 2,600 SPAR private label goods, and over 1,000 country-specific products, has also excited the Hungarian clientele from the start. Today, the company’s head office is in Bicske, around 40 km to the west of Budapest, which is also the site of the logistics centre and the REGNUM Hungarian meat-processing plant. In Ullő, 30 km southeast of Budapest, is a second logistics centre and the SPAR Enjoy-Convenience-Facility, where fresh salads and sandwiches are prepared daily.
With five different store formats, SPAR Hungary is clearly responding to the regional consumer behaviour of customers. In Hungary, many SPAR stores are operated by independent retailers (franchisees).